Privacy Policy

5th Ave Fitness LLC ("5th Ave Fitness," "we," "us") respects your privacy. This Privacy Policy explains what information we collect from clients, prospects, and website visitors, how we use and protect it, and the choices available to you. It applies to our website, our client portal, our in-studio intake process, and our payment systems.

1. Information We Collect

Contact and account information

Name, email address, phone number, and mailing address, collected when you book a consultation, purchase a package or membership, or create a portal account.

Health and fitness information

Medical history, current medications, physical limitations, blood pressure readings, and related information you provide on our Health History Questionnaire and Informed Consent form, along with progress notes, body measurements, and assessment results recorded by your trainer.

Payment information

Purchases are processed by Stripe, our third-party payment processor. We do not store your full card number on our own systems — Stripe handles and secures that data directly. We retain records of what was purchased, the amount charged, and billing status.

Photos and video

We only capture progress photos, video, or images of you for marketing purposes with your separate written consent, obtained before any such image is taken or used.

Website and portal usage information

When you visit our website, we use Google Analytics and Google Ads conversion tracking to understand site traffic and measure the effectiveness of our advertising. This may include your IP address, browser type, pages visited, and referral source, collected via cookies and similar technologies.

2. How We Use Your Information

• To schedule and deliver personal training sessions and to design and monitor your exercise program
• To process payments and manage your membership or package balance
• To communicate with you about your account, sessions, and studio updates
• To respond to inquiries and provide customer support
• To improve our website, marketing, and services based on aggregate usage trends
• To comply with legal obligations and enforce our Terms of Service

3. Confidentiality of Health Information

Health and fitness information you disclose to us is used solely to design and monitor your exercise program and will not be released to any third party without your written consent, except as required by law. 5th Ave Fitness is a personal training studio, not a healthcare provider, and is generally not a HIPAA-covered entity; however, we apply comparable safeguards to protect the sensitivity of this information.

4. How We Protect Your Information

Physical intake forms containing health information are stored in locked cabinets on-site. Electronic client records are stored using encrypted storage systems. Access to client health and payment information is limited to staff who need it to deliver your training program or manage your account.

5. Sharing of Information

We do not sell your personal information. We share information only with the following categories of service providers, solely to operate our business:

• Stripe (payment processing and billing)
• GymMaster (scheduling and membership management)
• Google Analytics and Google Ads (website traffic and advertising measurement)
• Email or SMS communication tools used to reach clients about their account or sessions

We may also disclose information if required to do so by law, or to protect the rights, property, or safety of 5th Ave Fitness, our clients, or others.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies through Google Tag Manager to support analytics and advertising conversion tracking. You can control cookies through your browser settings; disabling cookies may affect some website functionality.

7. Data Retention

We retain client records, including health history and session information, for as long as your account is active and for a reasonable period afterward to comply with legal, insurance, and business record-keeping requirements. Payment records are retained as required by applicable tax and financial regulations.

8. Your Choices and Rights

• You may request access to, correction of, or deletion of your personal information by contacting the studio, subject to our legal and record-keeping obligations.
• You may withdraw photo/video consent at any time for future use of your image; this does not affect materials already published with your prior consent.
• You may opt out of non-essential email or SMS communications at any time.

9. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can remove it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated by email or posted notice at the studio prior to taking effect.

11. Contact

Questions about this Privacy Policy or your personal information can be directed to the studio at 688 Union Street, Brooklyn, NY, or through the client portal.

Last updated: 9/2026 — 5th Ave Fitness LLC, Brooklyn, NY